The Unadvised Nation Report 2024

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Discover why the shortfall in financial advice uptake provides a great opportunity for UK financial institutions to help the unadvised.

Have you ever wondered about the future of financial advice? What is the outlook for the UK population? Are we making progress as an industry towards our goals? These are some of the questions we explore in our latest research report.

Our survey1 of 2,000 UK adults revealed that 42% of respondents would like more help in managing their finances. 

Yet, despite the availability of support from banks, building societies, financial wellness platforms, and others, only 20% of UK adults would turn to them for financial support, whether received through guidance or advice. So here lies a great opportunity.

By downloading our latest report, you will discover some fascinating insights, such as:

  • An in-depth analysis of the current state of the advice market
  • An understanding of the opportunities available in the industry
  • Debunking of myths surrounding the lack of support initiatives
  • The true cost of the gender advice gap
  • How to cater for the next generation of consumers
  • The impact of digital tools on delivering better financial support to consumers

As an industry, we have the opportunity to bridge the advice gap and meet the evolving needs of consumers by delivering customer-centric digital tools and financial planning journeys. 

So, equip yourself with the knowledge and insights to make these journeys a reality. 

Together, we can make a real difference in the lives of the unadvised nation.

How do I access my copy of the report?

Simply submit the form to download your free copy

1 Source: EV: The Unadvised Nation Report 2024, in collaboration with Opinium.